{"id":732,"date":"2018-05-08T13:36:00","date_gmt":"2018-05-08T13:36:00","guid":{"rendered":"https:\/\/theoria.it\/?p=732"},"modified":"2025-10-17T11:02:29","modified_gmt":"2025-10-17T11:02:29","slug":"al-via-la-campagna-bar-di-gourmet-italia","status":"publish","type":"post","link":"https:\/\/theoria.it\/en\/al-via-la-campagna-bar-di-gourmet-italia\/","title":{"rendered":"Al via la campagna Bar di Gourmet Italia"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;-50px|100px|-1px|100px|false|true&#8221; custom_margin_tablet=&#8221;-50px|100px|-1px|100px|false|true&#8221; custom_margin_phone=&#8221;|20px||20px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto|100px|auto|false|false&#8221; custom_margin_tablet=&#8221;0px|auto|100px|auto|false|false&#8221; custom_margin_phone=&#8221;50px|auto|0px|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;fd7c3590-7766-46ff-8b13-24ebd4dd53cc&#8221; header_3_font=&#8221;Space Grotesk|||on|||||&#8221; header_3_text_color=&#8221;#29292c&#8221; custom_margin=&#8221;0px|||0px|false|false&#8221; custom_margin_tablet=&#8221;20px|||-190px|false|false&#8221; custom_margin_phone=&#8221;0px|||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; header_3_font_size_tablet=&#8221;50px&#8221; header_3_font_size_phone=&#8221;30px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h3 style=\"text-align: center;\">Al via la campagna Bar di Gourmet Italia<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;535px&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text quote_border_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;3952ed59-603c-4537-a72b-d90433fe7149&#8243; text_font=&#8221;Plus Jakarta Sans|300|||||||&#8221; text_text_color=&#8221;#29292c&#8221; link_text_color=&#8221;#FFFFFF&#8221; quote_text_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: left;\">Gourmet Italia, business unit del Gruppo Dr. Sch\u00e4r specializzata in piatti pronti surgelati, ha affidato a Theoria lo sviluppo di un piano di comunicazione integrata volto a promuovere la linea di piatti pronti surgelati M\u2019Ama. La campagna ha previsto azioni mirate a creare un dialogo diretto tra il Cliente e parte del suo target di riferimento (Bar e GDO) come lo sviluppo di un programma specifico per il canale social LinkedIn.<\/p>\n<p style=\"text-align: left;\">A ci\u00f2 si \u00e8 affiancata, inoltre, l\u2019attivit\u00e0 di ufficio stampa per mantenere una visibilit\u00e0 costante del brand e dei prodotti sui Media target. Focus della comunicazione il tema della \u201cpausa pranzo perfetta\u201d, sviluppato anche in collaborazione con esperti di vari settori (nutrizionista, chef, \u2026).<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/theoria.it\/wp-content\/uploads\/2018\/05\/GOURMET-ITALIA.jpg&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;GOURMET-ITALIA&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Al via la campagna Bar di Gourmet ItaliaGourmet Italia, business unit del Gruppo Dr. Sch\u00e4r specializzata in piatti pronti surgelati, ha affidato a Theoria lo sviluppo di un piano di comunicazione integrata volto a promuovere la linea di piatti pronti surgelati M\u2019Ama. La campagna ha previsto azioni mirate a creare un dialogo diretto tra il [&hellip;]<\/p>","protected":false},"author":2,"featured_media":800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Al via la campagna Bar di Gourmet Italia - Theoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theoria.it\/en\/al-via-la-campagna-bar-di-gourmet-italia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al via la campagna Bar di Gourmet Italia - Theoria\" \/>\n<meta property=\"og:description\" content=\"Al via la campagna Bar di Gourmet ItaliaGourmet Italia, business unit del Gruppo Dr. Sch\u00e4r specializzata in piatti pronti surgelati, ha affidato a Theoria lo sviluppo di un piano di comunicazione integrata volto a promuovere la linea di piatti pronti surgelati M\u2019Ama. 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