{"id":956,"date":"2020-10-01T09:49:51","date_gmt":"2020-10-01T09:49:51","guid":{"rendered":"https:\/\/theoria.it\/?p=956"},"modified":"2025-10-23T09:31:28","modified_gmt":"2025-10-23T09:31:28","slug":"theoria-lancia-liveready-per-eventi-virtuali-piu-reali-della-realta","status":"publish","type":"post","link":"https:\/\/theoria.it\/en\/theoria-lancia-liveready-per-eventi-virtuali-piu-reali-della-realta\/","title":{"rendered":"Theoria lancia LIVEready per eventi virtuali pi\u00f9 reali della realt\u00e0"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;-50px|100px|-1px|100px|false|true&#8221; custom_margin_tablet=&#8221;-50px|100px|-1px|100px|false|true&#8221; custom_margin_phone=&#8221;|20px||20px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto|100px|auto|false|false&#8221; custom_margin_tablet=&#8221;0px|auto|100px|auto|false|false&#8221; custom_margin_phone=&#8221;50px|auto|0px|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;fd7c3590-7766-46ff-8b13-24ebd4dd53cc&#8221; header_3_font=&#8221;Space Grotesk|||on|||||&#8221; header_3_text_color=&#8221;#29292c&#8221; custom_margin=&#8221;0px|||0px|false|false&#8221; custom_margin_tablet=&#8221;20px|||-190px|false|false&#8221; custom_margin_phone=&#8221;0px|||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; header_3_font_size_tablet=&#8221;50px&#8221; header_3_font_size_phone=&#8221;30px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h3 style=\"text-align: center;\">Theoria lancia LIVEready per eventi virtuali pi\u00f9 reali della realt\u00e0 \n<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;535px&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text quote_border_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;3952ed59-603c-4537-a72b-d90433fe7149&#8243; text_font=&#8221;Plus Jakarta Sans|300|||||||&#8221; text_text_color=&#8221;#29292c&#8221; link_text_color=&#8221;#FFFFFF&#8221; quote_text_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dopo mesi e mesi di fermo totale, alcune aziende ripartono ora timidamente con gli eventi fisici. Tuttavia, le nuove normative per la sicurezza e il distanziamento imposto dall\u2019 \u201cera Covid\u201d ne rendono difficoltosi non solo l\u2019organizzazione, ma anche il normale svolgimento. Evitare assembramenti, indossare le mascherine, riorganizzare gli spazi, affittare location pi\u00f9 grandi (e costose) per eventi pi\u00f9 piccoli, adottare protocolli validati\u2026questo \u00e8 il new normal degli eventi appena ripartiti.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Molte aziende hanno perci\u00f2 deciso di rimandare a data da destinarsi il ritorno agli eventi in presenza, anche se per i brand smettere di comunicare direttamente con i propri pubblici \u00e8 molto rischioso, soprattutto in un momento come quello che stiamo vivendo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Per questo Theoria, consapevole dell\u2019importanza per le aziende di continuare a coinvolgere ed emozionare la propria audience attraverso contenuti di valore, presenta LIVEready, un nuovo format per eventi virtuali pi\u00f9 reali della realt\u00e0.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Avvalendosi di partner specializzati, con LIVEready Theoria realizza eventi virtuali in grado di preservare l\u2019immagine del brand grazie a un mix di:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; tecnologia (audio, video, luci e streaming) potente e allo stato dell\u2019arte\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; set flessibile e personalizzabile\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; contenuti e regia adeguati al mezzo\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con 20 anni di esperienza nel campo degli eventi e della comunicazione, Theoria firma il suo nuovo format eventi, in grado di:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; adeguare i contenuti alla modalit\u00e0 di fruizione online (ben diversa da quella che si ha in un evento fisico) <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; creare un\u2019agenda e una spettacolarizzazione virtuale capace di tenere alta l\u2019attenzione del pubblico davanti allo schermo<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Theoria lancia LIVEready per eventi virtuali pi\u00f9 reali della realt\u00e0 Dopo mesi e mesi di fermo totale, alcune aziende ripartono ora timidamente con gli eventi fisici. Tuttavia, le nuove normative per la sicurezza e il distanziamento imposto dall\u2019 \u201cera Covid\u201d ne rendono difficoltosi non solo l\u2019organizzazione, ma anche il normale svolgimento. Evitare assembramenti, indossare le [&hellip;]<\/p>","protected":false},"author":2,"featured_media":3360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Theoria lancia LIVEready per eventi virtuali pi\u00f9 reali della realt\u00e0 - Theoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theoria.it\/en\/theoria-lancia-liveready-per-eventi-virtuali-piu-reali-della-realta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Theoria lancia LIVEready per eventi virtuali pi\u00f9 reali della realt\u00e0 - Theoria\" \/>\n<meta property=\"og:description\" content=\"Theoria lancia LIVEready per eventi virtuali pi\u00f9 reali della realt\u00e0 Dopo mesi e mesi di fermo totale, alcune aziende ripartono ora timidamente con gli eventi fisici. 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