{"id":994,"date":"2023-07-25T15:43:09","date_gmt":"2023-07-25T15:43:09","guid":{"rendered":"https:\/\/theoria.it\/?p=994"},"modified":"2025-10-14T11:30:04","modified_gmt":"2025-10-14T11:30:04","slug":"un-nuovo-romanticismo-si-fa-strada-la-ricerca-di-theoria-sui-trend-social-e-sulle-app-di-dating","status":"publish","type":"post","link":"https:\/\/theoria.it\/en\/un-nuovo-romanticismo-si-fa-strada-la-ricerca-di-theoria-sui-trend-social-e-sulle-app-di-dating\/","title":{"rendered":"A New Era of Romance: Theoria\u2019s Research on Social Trends and Dating Apps"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;-50px|100px|-1px|100px|false|true&#8221; custom_margin_tablet=&#8221;-50px|100px|-1px|100px|false|true&#8221; custom_margin_phone=&#8221;|20px||20px|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto|100px|auto|false|false&#8221; custom_margin_tablet=&#8221;0px|auto|100px|auto|false|false&#8221; custom_margin_phone=&#8221;50px|auto|0px|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;fd7c3590-7766-46ff-8b13-24ebd4dd53cc&#8221; header_3_font=&#8221;Space Grotesk|||on|||||&#8221; header_3_text_color=&#8221;#29292c&#8221; custom_margin=&#8221;0px|||0px|false|false&#8221; custom_margin_tablet=&#8221;20px|||-190px|false|false&#8221; custom_margin_phone=&#8221;0px|||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; header_3_font_size_tablet=&#8221;50px&#8221; header_3_font_size_phone=&#8221;30px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h3 style=\"text-align: center;\">A New Era of Romance: Theoria\u2019s Research on Social Trends and Dating Apps<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;535px&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text quote_border_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;3952ed59-603c-4537-a72b-d90433fe7149&#8243; text_font=&#8221;Plus Jakarta Sans|300|||||||&#8221; text_text_color=&#8221;#29292c&#8221; link_text_color=&#8221;#FFFFFF&#8221; quote_text_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p style=\"text-align: left;\"><strong>In the post-pandemic era, using dating apps to meet new people and find love has become a widespread habit, especially among younger generations. <\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Dating apps are the new normal, and at Theoria, we decided to analyze social trends and emerging influencers through research commissioned from Inflead, an Influencer Marketing Intelligence platform, covering the period from January 2022 to June 2023.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The analysis was conducted on Instagram and TikTok during this timeframe. Here are the results.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Who are the Influencers talking about dating on social media<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Influencers discussing dating predominantly belong to the Lifestyle, Fashion &amp; Beauty category. Following this are Media &amp; Entertainment, Travel, Nature &amp; Leisure, and Sports, Fitness &amp; Health. These four categories account for over 95% of posts addressing the topic of dating.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Top Profiles Talking About Dating and Relationships<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">On Instagram, creator Giulia De Lellis leads in engagement, having created several posts that sparked conversations within her community. She\u2019s followed by Argentine model and influencer Cecilia Rodriguez, with Awed (Simone Paciello), a YouTuber and comedian active on Meta\u2019s platform, in third place.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">On TikTok, the best-performing creators include dancer Valentina Vernia (aka @tittokofbanana), the Neapolitan YouTuber couple @ufozero2, and Francesca Tamburini (@cescatamburini), a creator and \u201cintroverted\u201d writer.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Discussions on dating among the influencers analyzed generated an average of 14,366 likes and 202,263 views per post. The average follower count of these influencers is 252,835, with an influencing value (reach per profile calculated by the Inflead algorithm) of 132,820, and an efficiency (ratio of Influencing Value to follower count) of 63.83%.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Dating Apps and Emotions: Which Generations Are Most Engaged with These Themes?\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Influencers discussing dating are primarily aged 32-38. The second most represented age group is 20-31. However, when looking at their followers\u2019 ages, the most common range is 22-24 years old. Overall, the audience engaged with this theme typically falls within the 18-30 age bracket.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The Era of Digital Romance<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As evidenced by this data, we are witnessing the emergence of a true digital romanticism. Instagram and TikTok are fertile grounds for these types of content and conversations. But it doesn\u2019t stop there\u2014brands in this sector have vast opportunities to convey their messages through targeted influencer marketing campaigns tailored to specific formats, influencer types, and scales.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\">\n<p><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/theoria.it\/wp-content\/uploads\/2024\/10\/dating-798&#215;801-1.jpeg&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;dating-798&#215;801&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Un nuovo romanticismo si fa strada: la ricerca di Theoria sui trend social e sulle app di datingNell\u2019era post-pandemica, utilizzare le dating app per conoscere nuove persone e trovare l\u2019amore \u00e8 diventata un\u2019abitudine assai diffusa, soprattutto tra le nuove generazioni. Le app di incontri sono la nuova normalit\u00e0 e noi di Theoria abbiamo deciso di [&hellip;]<\/p>","protected":false},"author":2,"featured_media":995,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un nuovo romanticismo si fa strada: la ricerca di Theoria sui trend social e sulle app di dating - Theoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theoria.it\/en\/un-nuovo-romanticismo-si-fa-strada-la-ricerca-di-theoria-sui-trend-social-e-sulle-app-di-dating\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nuovo romanticismo si fa strada: la ricerca di Theoria sui trend social e sulle app di dating - Theoria\" \/>\n<meta property=\"og:description\" content=\"Un nuovo romanticismo si fa strada: la ricerca di Theoria sui trend social e sulle app di datingNell\u2019era post-pandemica, utilizzare le dating app per conoscere nuove persone e trovare l\u2019amore \u00e8 diventata un\u2019abitudine assai diffusa, soprattutto tra le nuove generazioni. 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