{"id":2160,"date":"2024-12-17T11:07:41","date_gmt":"2024-12-17T11:07:41","guid":{"rendered":"https:\/\/theoria.it\/?post_type=project&p=2160"},"modified":"2026-02-06T16:33:34","modified_gmt":"2026-02-06T16:33:34","slug":"pr-digital","status":"publish","type":"project","link":"https:\/\/theoria.it\/en\/project\/pr-digital\/","title":{"rendered":"PR"},"content":{"rendered":"

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the goal<\/h3>\n

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Development of a street marketing campaign to raise awareness about the issue of identity theft.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”About” _builder_version=”4.25.2″ _module_preset=”default” custom_margin=”||-117px|||” custom_margin_tablet=”” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”3vw||0vw||false|false” custom_padding_tablet=”8vw||8vw||false|false” custom_padding_phone=”0vw||8vw||false|false” locked=”off” collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” background_color=”#cad144″ custom_padding=”100px|30px|155px|30px|false|true” custom_padding_tablet=”70px|30px|70px|30px|false|true” custom_padding_phone=”70px|30px|70px|30px|false|true” custom_padding_last_edited=”on|tablet” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ _module_preset=”fd7c3590-7766-46ff-8b13-24ebd4dd53cc” header_3_font=”Space Grotesk|||on|||||” header_3_text_color=”#FFFFFF” header_3_font_size_tablet=”50px” header_3_font_size_phone=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The<\/h3>\n

Project<\/h3>\n

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Location: Venice<\/span><\/p>\n

Creation of a fake tour operator to approach and interview tourists, aiming to test how easily people provide information that could help identify their passwords, under the guise of participating in a market survey. <\/span><\/p>\n

100 questionnaires were completed on the road over 2 days, along with the distribution of informational materials on the risks of phishing.<\/span><\/p>\n

The campaign successfully generated newsworthy content, which was featured across major media outlets, including radio and TV.<\/span><\/p>\n

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Digital PR<\/p>","protected":false},"author":2,"featured_media":2794,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[34],"class_list":["post-2160","project","type-project","status-publish","has-post-thumbnail","hentry","project_tag-rsa-sicurtravel-a-venezia"],"acf":[],"yoast_head":"\nPR - Theoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theoria.it\/en\/project\/pr-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR - Theoria\" \/>\n<meta property=\"og:description\" content=\"Digital PR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theoria.it\/en\/project\/pr-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Theoria\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T16:33:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theoria.it\/wp-content\/uploads\/2024\/12\/SECUR-TRAVEL-VENEZIA-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theoria.it\/project\/pr-digital\/\",\"url\":\"https:\/\/theoria.it\/project\/pr-digital\/\",\"name\":\"PR - 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