{"id":2975,"date":"2025-06-27T14:28:12","date_gmt":"2025-06-27T14:28:12","guid":{"rendered":"https:\/\/theoria.it\/?post_type=project&p=2975"},"modified":"2026-02-06T16:26:48","modified_gmt":"2026-02-06T16:26:48","slug":"eventi-7","status":"publish","type":"project","link":"https:\/\/theoria.it\/en\/project\/eventi-7\/","title":{"rendered":"Events"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” background_enable_image=”off” custom_margin=”-50px|100px|-198px|100px|false|true” custom_margin_tablet=”-50px|100px|-1px|100px|false|true” custom_margin_phone=”|20px||20px|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.25.2″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-50px|20px||20px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||4px|||” custom_padding_tablet=”||4px|||” custom_padding_phone=”0px||4px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display:flex;||align-items:center;|||| ” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/theoria.it\/wp-content\/uploads\/2024\/09\/box-green-small.png” title_text=”box green small” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” max_width=”100px” max_width_phone=”22%” max_width_last_edited=”off|desktop” custom_margin=”|1.5em|||false|false” custom_margin_tablet=”|||-50px|false|false” custom_margin_phone=”|||0px|false|false” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ module_alignment_last_edited=”off|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”fd7c3590-7766-46ff-8b13-24ebd4dd53cc” header_3_font=”Space Grotesk|||on|||||” header_3_text_color=”#29292c” header_3_font_size=”38px” custom_margin_tablet=”20px|||-190px|false|false” custom_margin_phone=”0px|||0px|false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” header_3_font_size_tablet=”50px” header_3_font_size_phone=”30px” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop” theme_builder_area=”post_content”]<\/p>\n

the goal<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Celebrare i 500 anni del liquore pi\u00f9 amato nel mondo attraverso un’attivazione all’insegna della Dolce Vita italiana<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display:flex;||align-items:center;|||| ” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/theoria.it\/wp-content\/uploads\/2024\/09\/box-green-small.png” title_text=”box green small” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” max_width=”100px” max_width_phone=”22%” max_width_last_edited=”off|desktop” custom_margin=”|1.5em|||false|false” custom_margin_tablet=”|||-50px|false|false” custom_margin_phone=”|||0px|false|false” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ module_alignment_last_edited=”off|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”fd7c3590-7766-46ff-8b13-24ebd4dd53cc” header_3_font=”Space Grotesk|||on|||||” header_3_text_color=”#29292c” header_3_font_size=”38px” custom_margin_tablet=”20px|||-190px|false|false” custom_margin_phone=”0px|||0px|false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” hover_enabled=”0″ header_3_font_size_tablet=”50px” header_3_font_size_phone=”30px” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Results<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Coinvolgimento di 26 influencer ospiti internazionali \u2013 influencer e giornalisti provenienti da 7 Paesi europei – in una brand experience memorabile<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”About” _builder_version=”4.25.2″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”8vw||8vw||false|false” custom_padding_tablet=”8vw||8vw||false|false” custom_padding_phone=”0vw||8vw||false|false” locked=”off” collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-19px|auto||auto||” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” background_color=”#cad144″ custom_padding=”100px|30px|155px|30px|false|true” custom_padding_tablet=”70px|30px|70px|30px|false|true” custom_padding_phone=”70px|30px|70px|30px|false|true” custom_padding_last_edited=”on|tablet” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ _module_preset=”fd7c3590-7766-46ff-8b13-24ebd4dd53cc” header_3_font=”Space Grotesk|||on|||||” header_3_text_color=”#FFFFFF” header_3_font_size_tablet=”50px” header_3_font_size_phone=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The<\/h3>\n

project<\/h3>\n

[\/et_pb_text][et_pb_text quote_border_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”3952ed59-603c-4537-a72b-d90433fe7149″ text_font=”Plus Jakarta Sans|300|||||||” text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” quote_text_color=”#FFFFFF” text_orientation=”center” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Disaronno celebra i suoi 500 anni attraverso un\u2019esperienza immersiva per giornalisti e influencer: un evento firmato Theoria<\/span><\/h2>\n

Un viaggio esperienziale nel cuore di Roma per raccontare l\u2019eccellenza italiana<\/span><\/p>\n

To celebrate its 500 years of history, Theoria organized an <\/span>immersive event in Rome<\/strong>. L\u2019iniziativa ha coinvolto 26 tra influencer e giornalisti provenienti da 7 Paesi europei, per offrire un\u2019esperienza autentica nel cuore della Capitale. L\u2019evento ha incluso una Michelin-starred dinner<\/strong> at <\/span>Glass Hostaria<\/strong> with chef <\/span>Cristina Bowerman<\/strong>, a charming tour in <\/strong><\/span>Fiat 500 d\u2019epoca<\/strong> branded with Disaronno<\/span> and a traditional lunch at the historic trattoria <\/span>Checco<\/strong> a Trastevere. Un mix perfetto tra gusto, cultura e lifestyle italiano per raccontare l\u2019eccellenza del brand.<\/span><\/p>\n

L\u2019evento, curato nei minimi dettagli, rappresenta un esempio virtuoso di <\/span>influencer marketing and brand storytelling<\/strong>. <\/span>Theoria<\/span> transformed a corporate celebration into an <\/span>experiential communication strategy<\/strong> strengthening Disaronno's position as a symbol of Italian style and tradition. This is a model of <\/span>strategic event design<\/strong> that combines brand identity, valorization of the territory, and high-impact narrative content <\/span>visibilit\u00e0 organica a livello europeo<\/strong>. Un\u2019esperienza che va oltre il classico evento, diventando un racconto autentico e memorabile. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_image=”off” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/theoria.it\/wp-content\/uploads\/2025\/06\/OK_WhatsApp-Image-2025-06-25-at-11.35.05.jpeg” title_text=”OK_WhatsApp Image 2025-06-25 at 11.35.05″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_image src=”https:\/\/theoria.it\/wp-content\/uploads\/2025\/06\/OK_WhatsApp-Image-2025-06-25-at-13.36.43-1.jpeg” title_text=”OK_WhatsApp Image 2025-06-25 at 13.36.43 (1)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

Experience Event<\/p>","protected":false},"author":2,"featured_media":3029,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[62],"class_list":["post-2975","project","type-project","status-publish","has-post-thumbnail","hentry","project_tag-disaronno-2"],"acf":[],"yoast_head":"\nEventi - Theoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theoria.it\/en\/project\/eventi-7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eventi - Theoria\" \/>\n<meta property=\"og:description\" content=\"Experience Event\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theoria.it\/en\/project\/eventi-7\/\" \/>\n<meta property=\"og:site_name\" content=\"Theoria\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T16:26:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theoria.it\/wp-content\/uploads\/2025\/06\/OK-DA-SOSTITUIRE.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theoria.it\/project\/eventi-7\/\",\"url\":\"https:\/\/theoria.it\/project\/eventi-7\/\",\"name\":\"Eventi - 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