{"id":3716,"date":"2026-05-13T13:41:34","date_gmt":"2026-05-13T13:41:34","guid":{"rendered":"https:\/\/theoria.it\/?post_type=project&p=3716"},"modified":"2026-05-13T14:26:43","modified_gmt":"2026-05-13T14:26:43","slug":"eventi-11","status":"publish","type":"project","link":"https:\/\/theoria.it\/en\/project\/eventi-11\/","title":{"rendered":"PR, Eventi"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” background_enable_image=”off” custom_margin=”-50px|100px|-198px|100px|false|true” custom_margin_tablet=”-50px|100px|-1px|100px|false|true” custom_margin_phone=”|20px||20px|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.25.2″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-50px|20px||20px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||4px|||” custom_padding_tablet=”||4px|||” custom_padding_phone=”0px||4px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display:flex;||align-items:center;|||| ” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/theoria.it\/wp-content\/uploads\/2024\/09\/box-green-small.png” title_text=”box green small” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” max_width=”100px” max_width_phone=”22%” max_width_last_edited=”off|desktop” custom_margin=”|1.5em|||false|false” custom_margin_tablet=”|||-50px|false|false” custom_margin_phone=”|||0px|false|false” custom_margin_last_edited=”off|desktop” module_alignment_last_edited=”off|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”fd7c3590-7766-46ff-8b13-24ebd4dd53cc” header_3_font=”Space Grotesk|||on|||||” header_3_text_color=”#29292c” header_3_font_size=”38px” custom_margin_tablet=”20px|||-190px|false|false” custom_margin_phone=”0px|||0px|false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” header_3_font_size_tablet=”50px” header_3_font_size_phone=”30px” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop” theme_builder_area=”post_content”]<\/p>\n

the goal<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font_size=”1.1rem” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Massimizzare l’eco mediatica e il posizionamento istituzionale della<\/span>\u00a0Barefoot Walk: Mother\u2019s Call for Peace<\/b><\/span><\/i>, coordinando l’intera macchina organizzativa della marcia e le relazioni pubbliche per le leader del movimento candidate al Nobel.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display:flex;||align-items:center;|||| ” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/theoria.it\/wp-content\/uploads\/2024\/09\/box-green-small.png” title_text=”box green small” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” max_width=”100px” max_width_phone=”22%” max_width_last_edited=”off|desktop” custom_margin=”|1.5em|||false|false” custom_margin_tablet=”|||-50px|false|false” custom_margin_phone=”|||0px|false|false” custom_margin_last_edited=”off|desktop” module_alignment_last_edited=”off|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”fd7c3590-7766-46ff-8b13-24ebd4dd53cc” header_3_font=”Space Grotesk|||on|||||” header_3_text_color=”#29292c” header_3_font_size=”38px” custom_margin_tablet=”20px|||-190px|false|false” custom_margin_phone=”0px|||0px|false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” header_3_font_size_tablet=”50px” header_3_font_size_phone=”30px” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop” theme_builder_area=”post_content”]<\/p>\n

Results<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”1.1rem” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Oltre 250 uscite totali tra stampa, web, TG nazionali e programmi TV, coronate dall’esclusivo editoriale di Liliana Segre su <\/span>7 del Corriere della Sera<\/span><\/i>.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”About” _builder_version=”4.25.2″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”8vw||8vw||false|false” custom_padding_tablet=”8vw||8vw||false|false” custom_padding_phone=”0vw||8vw||false|false” locked=”off” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” min_height=”1135.5px” custom_margin=”-19px|auto||auto||” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” background_color=”#cad144″ custom_padding=”100px|30px|155px|30px|false|true” custom_padding_tablet=”70px|30px|70px|30px|false|true” custom_padding_phone=”70px|30px|70px|30px|false|true” custom_padding_last_edited=”on|tablet” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ _module_preset=”fd7c3590-7766-46ff-8b13-24ebd4dd53cc” header_3_font=”Space Grotesk|||on|||||” header_3_text_color=”#FFFFFF” header_3_font_size_tablet=”50px” header_3_font_size_phone=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The<\/h3>\n

project<\/h3>\n

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Barefoot Walk Roma \u2013 Il cammino di pace delle madri candidate al Nobel\u00a0<\/strong><\/p>\n

In un contesto geopolitico internazionale estremamente drammatico, il movimento <\/span>Mothers’ Call, <\/span><\/i>supportato da Vital Voices Global Partnership, <\/span>ha promosso un’iniziativa globale senza precedenti: unire madri israeliane e palestinesi per chiedere la pace. Gli organizzatori hanno scelto l’Italia, e in particolare Roma, come sede di questo evento unico, grazie anche alla presenza strategica e simbolica del Vaticano. Noi di <\/strong><\/span>Theoria abbiamo organizzato e comunicato l’intera manifestazione.<\/strong><\/p>\n

Abbiamo orchestrato la macchina organizzativa e comunicativa dell’evento, accendendo i riflettori su un cammino ad altissimo valore emotivo: una marcia a piedi nudi dall’Ara Pacis al Pincio guidata dalle attiviste Reem Al-Hajajreh e Yael Admi (candidate al Premio Nobel per la Pace), conclusasi con l’emozionante performance della cantante internazionale MILCK.<\/span><\/p>\n

Per garantire la massima risonanza al messaggio, abbiamo strutturato una campagna PR serrata. Oltre a una prima fase di teasing per stimolare l’attenzione dei media nelle settimane precedenti, abbiamo organizzato una conferenza stampa in real-time il giorno della marcia. Questo sforzo logistico e di media relations ha permesso ai giornalisti e alle principali emittenti televisive di raccogliere a caldo le dichiarazioni delle protagoniste, trasformando questo cammino in un trionfo mediatico e culturale di rilevanza nazionale.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_image=”off” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/theoria.it\/wp-content\/uploads\/2026\/05\/240326_AMA5727-1024×683.jpg” alt=”Yeal & Reem” title_text=”The Mothers’ Call – Barefoot Walk” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_image src=”https:\/\/theoria.it\/wp-content\/uploads\/2026\/05\/240326_AMA6847.jpg” alt=”Pincio Terrazze” title_text=”The Mothers’ Call – Barefoot Walk” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_image src=”https:\/\/theoria.it\/wp-content\/uploads\/2026\/05\/240326_AMA6295-e1778680315399.jpg” alt=”Singing” title_text=”The Mothers’ Call – Barefoot Walk” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

PR, Eventi<\/p>","protected":false},"author":2,"featured_media":3719,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[68,70,69,67],"class_list":["post-3716","project","type-project","status-publish","has-post-thumbnail","hentry","project_tag-event-management","project_tag-public-relations","project_tag-social-impact-campaign","project_tag-ufficio-stampa"],"acf":[],"yoast_head":"\nPR, Eventi - Theoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theoria.it\/en\/project\/eventi-11\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR, Eventi - Theoria\" \/>\n<meta property=\"og:description\" content=\"PR, Eventi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theoria.it\/en\/project\/eventi-11\/\" \/>\n<meta property=\"og:site_name\" content=\"Theoria\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T14:26:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theoria.it\/wp-content\/uploads\/2026\/05\/240326_AMA5423-e1778680045785.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theoria.it\/project\/eventi-11\/\",\"url\":\"https:\/\/theoria.it\/project\/eventi-11\/\",\"name\":\"PR, Eventi - 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