{"id":3792,"date":"2026-06-17T10:02:30","date_gmt":"2026-06-17T10:02:30","guid":{"rendered":"https:\/\/theoria.it\/?post_type=project&p=3792"},"modified":"2026-06-17T10:29:16","modified_gmt":"2026-06-17T10:29:16","slug":"pr-eventi","status":"publish","type":"project","link":"https:\/\/theoria.it\/en\/project\/pr-eventi\/","title":{"rendered":"PR, Eventi"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” background_enable_image=”off” custom_margin=”-50px|100px|-198px|100px|false|true” custom_margin_tablet=”-50px|100px|-1px|100px|false|true” custom_margin_phone=”|20px||20px|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.25.2″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-50px|20px||20px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||4px|||” custom_padding_tablet=”||4px|||” custom_padding_phone=”0px||4px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display:flex;||align-items:center;|||| ” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/theoria.it\/wp-content\/uploads\/2024\/09\/box-green-small.png” title_text=”box green small” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” max_width=”100px” max_width_phone=”22%” max_width_last_edited=”off|desktop” custom_margin=”|1.5em|||false|false” custom_margin_tablet=”|||-50px|false|false” custom_margin_phone=”|||0px|false|false” custom_margin_last_edited=”off|desktop” module_alignment_last_edited=”off|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”fd7c3590-7766-46ff-8b13-24ebd4dd53cc” header_3_font=”Space Grotesk|||on|||||” header_3_text_color=”#29292c” header_3_font_size=”38px” custom_margin_tablet=”20px|||-190px|false|false” custom_margin_phone=”0px|||0px|false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” header_3_font_size_tablet=”50px” header_3_font_size_phone=”30px” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop” theme_builder_area=”post_content”]<\/p>\n

the goal<\/h3>\n

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Per il reveal della nuova fragranza firmata da St\u00e9phane Humbert Lucas \u2014 <\/span>The Queen and The Viper<\/em> \u2014 il cliente desiderava creare un evento esperienziale capace di coinvolgere creator e stampa in un percorso immersivo dedicato al mondo del profumo.<\/span><\/p>\n

L\u2019obiettivo era trasformare il lancio in un momento ad alto impatto emozionale e mediatico, in grado di generare awareness e contenuti organici attraverso un\u2019esperienza memorabile e altamente condivisibile.<\/span><\/p>\n

Theoria ha supportato il cliente sia lato PR sia lato evento, sviluppando un progetto integrato che unisse storytelling, media relations, creator engagement ed experience design.<\/span><\/p>\n

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Results<\/h3>\n

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L\u2019evento ha coinvolto pi\u00f9 di 40 invitati tra creator e giornalisti, generando amplificazione organica sui social attraverso stories, reel e contenuti condivisi live durante la serata.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”About” _builder_version=”4.25.2″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”8vw||8vw||false|false” custom_padding_tablet=”8vw||8vw||false|false” custom_padding_phone=”0vw||8vw||false|false” locked=”off” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” min_height=”1135.5px” custom_margin=”-19px|auto||auto||” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” background_color=”#cad144″ custom_padding=”100px|30px|155px|30px|false|true” custom_padding_tablet=”70px|30px|70px|30px|false|true” custom_padding_phone=”70px|30px|70px|30px|false|true” custom_padding_last_edited=”on|tablet” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ _module_preset=”fd7c3590-7766-46ff-8b13-24ebd4dd53cc” header_3_font=”Space Grotesk|||on|||||” header_3_text_color=”#FFFFFF” header_3_font_size_tablet=”50px” header_3_font_size_phone=”30px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The<\/h3>\n

project<\/h3>\n

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Theoria ha prodotto un evento immersivo costruito attorno all\u2019universo narrativo della fragranza <\/span>The Queen and The Viper<\/em>, trasformando la location in uno spazio sensoriale dedicato alla scoperta del profumo.<\/span><\/p>\n

Il concept creativo dell\u2019evento \u00e8 nato con l\u2019obiettivo di trasformare il lancio in un racconto emozionale. Ogni dettaglio dell\u2019allestimento \u00e8 stato studiato per valorizzare il profumo e il suo immaginario: gli ospiti hanno seguito un percorso multisensoriale pensato per favorire interazione, contenuti social e coinvolgimento diretto della community presente.<\/span><\/p>\n

Cuore dell\u2019evento \u00e8 stata la masterclass esclusiva tenuta da St\u00e9phane Humbert Lucas stesso, che ha accompagnato gli ospiti in un racconto personale e autentico legato al mondo delle fragranze, condividendo esperienze, ispirazioni e ricordi che hanno dato vita alla creazione del profumo.<\/span><\/p>\n

La serata si \u00e8 conclusa con un reveal scenografico della fragranza e un cocktail experience tematico.<\/span><\/p>\n

Theoria si \u00e8 occupata di:<\/span><\/p>\n

    \n
  • Creative concept & storytelling<\/span><\/li>\n
  • Produzione e coordinamento evento<\/span><\/li>\n
  • Gestione PR e media relations<\/span><\/li>\n
  • Guest management & creator invitation<\/span><\/li>\n
  • Experience design<\/span><\/li>\n
  • Allestimento immersivo<\/span><\/li>\n
  • Gestione timing e regia<\/span><\/li>\n
  • Supporto contenuti social e live coverage<\/span><\/li>\n<\/ul>\n

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    PR, Eventi<\/p>","protected":false},"author":2,"featured_media":3796,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[68,70,69,67],"class_list":["post-3792","project","type-project","status-publish","has-post-thumbnail","hentry","project_tag-event-management","project_tag-public-relations","project_tag-social-impact-campaign","project_tag-ufficio-stampa"],"acf":[],"yoast_head":"\nPR, Eventi - Theoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theoria.it\/en\/project\/pr-eventi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR, Eventi - Theoria\" \/>\n<meta property=\"og:description\" content=\"PR, Eventi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theoria.it\/en\/project\/pr-eventi\/\" \/>\n<meta property=\"og:site_name\" content=\"Theoria\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T10:29:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theoria.it\/wp-content\/uploads\/2026\/06\/Immagine-1000x1000-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1083\" \/>\n\t<meta property=\"og:image:height\" content=\"1079\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theoria.it\/project\/pr-eventi\/\",\"url\":\"https:\/\/theoria.it\/project\/pr-eventi\/\",\"name\":\"PR, Eventi - 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