
the project
An initiative born during the lockdown to highlight inspiring stories from across Italy, create a small oasis of serenity, and provide a break from the overwhelming flow of worrying pandemic news. The project included the creation of a website, a Facebook page, and a community.
This pro bono initiative attracted numerous enthusiastic followers, gained the attention of major national and international media outlets, and won the Touchpoint Awards Engagement 2020 in the "Digital PR and Social Media Relation" category.
the
results
- 500+ community members in the first 2 weeks
- 1100+ likes and 21,000+ post reach for the Facebook page in the first month
- 1700+ users, 5000+ views, and 2300+ sessions on the website in the first month
