ABOUT US

Theoria is an outstanding PR agency. The success of our concept relies mostly on communication and Theoria does a perfect job making our pop-up events highly visible in the Italian media week after week. Not only do they adapt perfectly to our demands, but they are also super proactive, very fast workers, and moreover, great human beings. In one word, they make us feel in absolute control of our PR strategy in Italy. For a start-up like us, with fast growing communication challenges everywhere in Europe, it is simply gold!

I am very satisfied with the collaboration with Theoria, the agency that manages our social media. From the very beginning, we were impressed by their professionalism and attention to detail. Punctual in their deliveries, they fully understand our needs to create high-quality content that reflects the image of our brand. Communication with the Theoria team is clear and efficient, and I appreciate their availability in promptly addressing any of our requests. I highly recommend Theoria to anyone looking for a reliable partner for social media management.

When Residenze Anni Azzurri needed to communicate with families in a completely new and different way, Theoria guided us masterfully through the complete revision and restyling of our new website, creating a true web novel that could convey reassuringly and engagingly all the useful information for families and potential guests in choosing a senior residence. It was a beautiful and rewarding journey, made together.

Theoria’s passionate approach to PR communication and deep understanding of our key stakeholder’s needs have significantly enhanced our brand’s visibility. They always pursued getting our stories out there and kept pushing ideas with their own initiative. In result, we have had remarkable results regarding our presence in the Italian market and media, boosting our recognition and customer base. We appreciate the successful partnership and the positive impact their outstanding performance delivered on our business.

Theoria has been our PR partner for 10 years and has produced excellent earned media results time after time. The team is unfailingly first-class, experienced and proactive with all and every project.

Theoria’s team is beyond amazing. They are highly skilled professionals that adapt perfectly to the customers’ demands and needs. They are proactive, the materials they produce are perfect and the results achieved so far are more than satisfactory, with impacts in the most important media outlets in Italy while their work has helped a lot for our brand to be known within the Italian market.

Theoria is our PR agency for the industrial textile sector, a complex and intricate vertical market, both in terms of stakeholders and from the perspective of application and geographic markets. They handle our media relations with Italy and abroad, including Asia. Professional, punctual, and capable of understanding and responding to different cultures with the necessary versatility and due precision.

For digital fabric printing, Theoria fully managed an important event, which brought clients and journalists from all over the world to Como, brilliantly solving the organizational challenges posed by such a complex event. A great job and excellent results!

Together with Theoria, we developed a PR plan that, starting with the introduction of the RSA brand in Italy, succeeded in positioning RSA as an industry authority in the e-security market

Theoria has consistently delivered an excellent level of service for Websense—understanding how to maximize our exposure within budget. Theoria integrates so well with their clients that they feel like an internal team. A great agency with a fantastic attitude toward public relations—and always a pleasure to work with.

We’ve worked with Theoria for many years, ever since we opened our offices in Italy, and we’ve always been satisfied with the agency’s work. What we liked the most is the team’s ability to understand the technical aspects of our offering, translating it into a language accessible even to those who aren’t tech gurus.

Theoria supported Gourmet Italia for four years. Thanks to this fruitful cooperation, it was possible to transition the company from its previous management to that of a modernly structured group like Dr. Schaer. The activities supporting the launch of the M'ama brand, thanks to the press conference, influencer management and all supporting educational information, enabled a quick and correct positioning of the brand.

Theoria was an excellent communications consultant for us, a true partner who, through a plan capable of putting media relations and influencer marketing into play, was able to emphasise the distinctive elements of vigilius, affirming and enhancing the appeal of staying at the resort. The work carried out by the agency effectively contributed to a growth of over 40% of guests from Italy.

Theoria has supported us in defining our communication strategy and operations since the launch of TheFork. Thanks to its consultancy, proactivity and the professionalism of its team, it has helped us communicate TheFork's positioning and value proposition in the best possible way, supporting us in the organisation of our events and the press office for all activities - B2c, B2b and corporate. Over the years of collaboration we have always achieved great results from a qualitative and quantitative point of view in terms of media coverage, speak opp and public relations.

Theoria has proven a great choice to scale up our business in Italy. Their go-getting approach and creative ideas generated impressive coverage in the Italian media from the outset. Awareness of Pitchup has only continued to grow since then, enabling us to entice more and more customers to use our site for trips in Italy and abroad. I have no hesitation in recommending them.

Theoria managed to give visibility to the demands of the business world regarding tax pressure and delocalisation, which I chose to be the spokesperson for. The agency's professionals were able to amplify issues that are fundamental for my company and for all Italian entrepreneurs. Theoria supported me in developing a strategy and executing actions that allowed me to successfully reach out and raise awareness among other entrepreneurs, trade associations, political representatives and public opinion.

We worked with Theoria for years when we needed to make our Marathon known outside the Czech Republic. If today the Prague Marathon is a regular event for many Italian fans, it is also thanks to the efforts of Theoria, which helped us not only to popularise the race through the sports media but also to convey the innovative organisational approach through the business media.

Our goal in choosing Theoria was to put the spotlight on the business reality and services that Il Milanese Imbruttito can offer businesses. We therefore entered into a partnership that allowed us to improve the perception of the brand among our corporate interlocutors, while maintaining its positioning among the consumer public. We preferred Theoria because of its extensive experience in both b2c and b2b communication.

Working with Theoria is not like working with an external agency, but it is like being colleagues. With the agency there is a very good relationship, a lot of feeling and a lot of desire to improve after each activity: I think these are the basic ingredients for doing everything else well.

Theoria is our media relations agency for the Illva Saronno spirits portfolio, including Disaronno and Disaronno Velvet. After a careful analysis of several operators, we also chose Theoria for the creation of an event dedicated to the launch of a new signature cocktail, Disaronno Velvet Batida. We particularly appreciated their flexibility and proactivity in finding solutions to the problems that inevitably arise when you organise this type of activity. We also chose to have digital PR support, appreciating the creativity of the ideas proposed, the efficiency of the management and the accuracy of the reporting.

We asked Theoria to organise the turnkey organisation of our company's first public event for HR Directors. It was a delicate moment because it was the first presentation of our company to all internal and external stakeholders. Theoria fully managed all the suppliers and aspects of the event: the technology service, the catering, the guest registration software, the stage graphics, to name a few. We particularly appreciated the ability to keep the entire team constantly updated and the precision and professionalism with which the team interfaced with clients and suppliers, reassuring even the most restless minds.

Theoria supported us in organising our first corporate event with a b2b target audience. The agency stood out for the extreme helpfulness, professionalism and flexibility shown by its people. Always available for updates and constantly on the ball.

We started working with Theoria in 2023, entrusting the agency first with media relations activities and then with the organisation of several events across the country. We immediately noticed their great experience in managing the inevitable critical issues and appreciated their flexibility, which allowed us to achieve all our goals.

We entrusted Theoria with the conception and organisation of an event aimed at presenting our reality. We appreciated not only the creative proposal but also the possibility of being able to use the agency's location, an important element in the perspective of organisational simplification. Theoria also handled the communication of the event to the press, confirming itself as the best partner for the turnkey management of a project.

As a client of Theoria, we are extremely satisfied with our collaboration and the work they’ve delivered. Their creativity is truly impressive, consistently bringing fresh and innovative ideas to the table. They exhibit remarkable flexibility, adapting seamlessly to our evolving needs and ensuring that our projects run smoothly. Theoria’s proactivity is another standout quality; they anticipate challenges and opportunities, providing us with valuable insights and solutions before we even ask. Additionally, their high level of motivation is evident in their dedication and the exceptional quality of their work. Working with Theoria is a pleasure, and we look forward to continuing our successful collaboration.