the goalÂ
The Artic brand by Illva Saronno chose Theoria to organize the launch event for the limited edition Artic Vodka 2022 Calendar, aimed at journalists and buyers
Results
The event hosted 40 journalists and resulted in over 30 media mentions across all key outlets
The
Project
For the occasion, Theoria designed an immersive, 360-degree icy setting, featuring mountain landscapes, impactful sounds, and lighting to create a high-emotion experience.
Guests were guided through a multisensory journey during the evening, exploring the colors, flavors, and enchanting crystal-clear atmospheres of the Italian mountains.
