
the goal
Organization of the launch event for Digit’Ed, a leader in professional and managerial training, with the first edition held in Milan and the second in Rome: Digit’Ed Fast Forward
The
project
Target audience: 200+ HR Directors and HR Managers
The event provided a platform for discussion and reflection on topics such as AI, hiring behaviors, and new skills, featuring prominent speakers and moderated by Sarah Varetto.
Theoria managed the event end-to-end, handling everything from the coordinated event graphics across all communication assets, including the logo, to the concept and execution of the scenography and content. This included on-site accreditation, event direction, catering selection, and coordination with all involved partners.
