ABOUT US

Theoria è organizzata in 4 divisioni – Pubbliche Relazioni, Marketing & Eventi, Digital e Sport – che operano in sinergia per offrire ai Clienti supporto per progetti di comunicazione in grado di raggiungere e ingaggiare l’audience target in tutti i punti di contatto.
I nostri servizi spaziano dalle pubbliche relazioni all’Advocacy, dalle Corporate Relations al Crisis Management, dalle campagne social alle Digital PR all’influencer marketing, fino all’organizzazione di eventi, con un focus particolare su quelli sportivi e sulla gestione delle sponsorizzazioni, grazie alla nostra partecipazione in Sport Hospitality.
Inoltre, attraverso PopulaRise, piattaforma in cui deteniamo una partecipazione, offriamo alle aziende contenuti UGC creati in collaborazione con una community di migliaia di creator.

Giancarlo Zorzetto
Partner
Partner and founder of Theoria, he holds a degree in Food Science from the University of Milan and a Master’s in Public Relations and Marketing. He founded Theoria after gaining experience in sales and marketing within the food industry.

Mirka Ritelli
Partner
CEO and co-founder of Theoria, Mirka has more than 20 years of agency experience developing and implementing strategic, results-driven marketing and communications programs. Former journalist at “Il Sole 24 Ore”, Mirka has a long experience in effectively managing multi-disciplinary teams, building consensus, and executing communications plans for clients like Google, YouTube, Facebook, Instagram, Adobe and Cisco.

Simona Brozzi
Team Manager
With a degree in Foreign Languages and Literature and in Interpreting and Translations, Simona has over 20 years of experience in Media Relations, working for clients in industries ranging from tech, finance, healthcare, education. In Theoria, Simona is Account Manager. Prior to joining Theoria, she worked in the marketing area of Tech companies.

Laura Codispoti
Strategy Director
With a degree in Communication Studies, Laura has over 15 years of experience in media relations. She has honed her expertise by managing corporate, crisis, and product communication for numerous brands across various industries.
Since joining Theoria in 2010, she now serves as Strategy Director and is also responsible for new business development, helping companies achieve their business goals through integrated communication campaigns.
Entrata a far parte di Theoria nel 2010, oggi ricopre il ruolo di Strategy Director.

Margherita Maggi
Team Manager
With a bachelor degree in communication science and a master’s degree in marketing and management, Margherita is account manager for the business unit event. Thanks to her enthusiasm and passion for marketing, Margherita supports her team in day by day activities focusing on achieving project goals.

Laura Mantovani
Team Manager
With a degree in Political Science, Laura has almost 20 years of experience working in Theoria, where she has covered roles of increasing responsibility until she became Account Director. In this role, Laura develops communication plans and strategies for Theoria clients, coordinating and supervising teams in the day-by-day activities.
Prior to joining Theoria, she worked in the PR and Media Relations at other communication agencies.

Valentina Zona
Team Manager
Valentina has a PhD in Legal History and a Master’s Degree in Journalism & Communication, she started her career in Weber Shandwick. She then continued her career in other PR agencies, working on clients in the sectors of Art & Design, Lifestyle, Beverage & Hospitality. Since joining Theoria in 2021, she now serves as Account Manager.
Experience, versatility, creativity,
360-degree communication
About us
Killian Denis
Co Founder, KING COLIS
Theoria is an outstanding PR agency. The success of our concept relies mostly on communication and Theoria does a perfect job making our pop-up events highly visible in the Italian media week after week. Not only do they adapt perfectly to our demands, but they are also super proactive, very fast workers, and moreover, great human beings. In one word, they make us feel in absolute control of our PR strategy in Italy. For a start-up like us, with fast growing communication challenges everywhere in Europe, it is simply gold!
Veronica Pitea
President, ACEPER
I am very satisfied with the collaboration with Theoria, the agency that manages our social media. From the very beginning, we were impressed by their professionalism and attention to detail. Punctual in their deliveries, they fully understand our needs to create high-quality content that reflects the image of our brand. Communication with the Theoria team is clear and efficient, and I appreciate their availability in promptly addressing any of our requests. I highly recommend Theoria to anyone looking for a reliable partner for social media management.
Matteo Tessarollo
Marketing and Communication Manager, RESIDENZE ANNI AZZURRI
When Residenze Anni Azzurri needed to communicate with families in a completely new and different way, Theoria guided us masterfully through the complete revision and restyling of our new website, creating a true web novel that could convey reassuringly and engagingly all the useful information for families and potential guests in choosing a senior residence. It was a beautiful and rewarding journey, made together.
Maximilian Bauer
Corporate PR Manager, PAESSLER
Theoria’s passionate approach to PR communication and deep understanding of our key stakeholder’s needs have significantly enhanced our brand’s visibility. They always pursued getting our stories out there and kept pushing ideas with their own initiative. In result, we have had remarkable results regarding our presence in the Italian market and media, boosting our recognition and customer base. We appreciate the successful partnership and the positive impact their outstanding performance delivered on our business.
Penny Still
Senior Director, Global Media Relations, JUNIPER NETWORKS
Theoria has been our PR partner for 10 years and has produced excellent earned media results time after time. The team is unfailingly first-class, experienced and proactive with all and every project.
Carme Orra
Former Head of PR for Southern Europe - Communications and Public Affairs, WALLBOX
Theoria’s team is beyond amazing. They are highly skilled professionals that adapt perfectly to the customers’ demands and needs. They are proactive, the materials they produce are perfect and the results achieved so far are more than satisfactory, with impacts in the most important media outlets in Italy while their work has helped a lot for our brand to be known within the Italian market.
Silvia Carena
PR & Social Media Manager, EPSON ITALIA
Theoria is our PR agency for the industrial textile sector, a complex and intricate vertical market, both in terms of stakeholders and from the perspective of application and geographic markets. They handle our media relations with Italy and abroad, including Asia. Professional, punctual, and capable of understanding and responding to different cultures with the necessary versatility and due precision.
Silvia Macchi
Marketing Manager, EPSON ITALIA
For digital fabric printing, Theoria fully managed an important event, which brought clients and journalists from all over the world to Como, brilliantly solving the organizational challenges posed by such a complex event. A great job and excellent results!
Matt Buckley
Former PR Manager EMEA at RSA, The Security Division of EMC
Together with Theoria, we developed a PR plan that, starting with the introduction of the RSA brand in Italy, succeeded in positioning RSA as an industry authority in the e-security market
Rebecca Zarkos Eastwood
Former Global Public Relations Director WEBSENSE, now FORCEPOINT
Theoria has consistently delivered an excellent level of service for Websense—understanding how to maximize our exposure within budget. Theoria integrates so well with their clients that they feel like an internal team. A great agency with a fantastic attitude toward public relations—and always a pleasure to work with.
Miska Repo
Former Country Manager F-SECURE ITALY, Spain & Portugal
We’ve worked with Theoria for many years, ever since we opened our offices in Italy, and we’ve always been satisfied with the agency’s work. What we liked the most is the team’s ability to understand the technical aspects of our offering, translating it into a language accessible even to those who aren’t tech gurus.
Milo Compagnoni
Sales and Marketing Director DR SHAER, Gourmet Division Italy
Theoria supported Gourmet Italia for four years. Thanks to this fruitful cooperation, it was possible to transition the company from its previous management to that of a modernly structured group like Dr. Schaer. The activities supporting the launch of the M'ama brand, thanks to the press conference, influencer management and all supporting educational information, enabled a quick and correct positioning of the brand.
Claudia Tessaro
Director, VIGILIUS MOUNTAIN RESORT
Theoria was an excellent communications consultant for us, a true partner who, through a plan capable of putting media relations and influencer marketing into play, was able to emphasise the distinctive elements of vigilius, affirming and enhancing the appeal of staying at the resort. The work carried out by the agency effectively contributed to a growth of over 40% of guests from Italy.
Elena Collini
International PR Manager, THEFORK (Tripadvisor Group)
Theoria has supported us in defining our communication strategy and operations since the launch of TheFork. Thanks to its consultancy, proactivity and the professionalism of its team, it has helped us communicate TheFork's positioning and value proposition in the best possible way, supporting us in the organisation of our events and the press office for all activities - B2c, B2b and corporate. Over the years of collaboration we have always achieved great results from a qualitative and quantitative point of view in terms of media coverage, speak opp and public relations.
Dan Yates
Managing Director, PITCHUP.COM
Theoria has proven a great choice to scale up our business in Italy. Their go-getting approach and creative ideas generated impressive coverage in the Italian media from the outset. Awareness of Pitchup has only continued to grow since then, enabling us to entice more and more customers to use our site for trips in Italy and abroad. I have no hesitation in recommending them.
Fabrizio Castoldi
President, BCS
Theoria managed to give visibility to the demands of the business world regarding tax pressure and delocalisation, which I chose to be the spokesperson for. The agency's professionals were able to amplify issues that are fundamental for my company and for all Italian entrepreneurs. Theoria supported me in developing a strategy and executing actions that allowed me to successfully reach out and raise awareness among other entrepreneurs, trade associations, political representatives and public opinion.
Carlo Capalbo
Founder and President, RunCzech
We worked with Theoria for years when we needed to make our Marathon known outside the Czech Republic. If today the Prague Marathon is a regular event for many Italian fans, it is also thanks to the efforts of Theoria, which helped us not only to popularise the race through the sports media but also to convey the innovative organisational approach through the business media.
Marco De Crescenzio
Founder & COO, SheWants SRL (Il Milanese Imbruttito)
Our goal in choosing Theoria was to put the spotlight on the business reality and services that Il Milanese Imbruttito can offer businesses. We therefore entered into a partnership that allowed us to improve the perception of the brand among our corporate interlocutors, while maintaining its positioning among the consumer public. We preferred Theoria because of its extensive experience in both b2c and b2b communication.
Stefano Garavaglia
Communication and Events Manager, FEDRIGONI SPA
Working with Theoria is not like working with an external agency, but it is like being colleagues. With the agency there is a very good relationship, a lot of feeling and a lot of desire to improve after each activity: I think these are the basic ingredients for doing everything else well.
Francesca De Mola
Global PR & Digital, ILLVA SARONNO
Theoria is our media relations agency for the Illva Saronno spirits portfolio, including Disaronno and Disaronno Velvet. After a careful analysis of several operators, we also chose Theoria for the creation of an event dedicated to the launch of a new signature cocktail, Disaronno Velvet Batida. We particularly appreciated their flexibility and proactivity in finding solutions to the problems that inevitably arise when you organise this type of activity. We also chose to have digital PR support, appreciating the creativity of the ideas proposed, the efficiency of the management and the accuracy of the reporting.
Pamina Vitta
Head of Communication and Events, Digit'Ed
We asked Theoria to organise the turnkey organisation of our company's first public event for HR Directors. It was a delicate moment because it was the first presentation of our company to all internal and external stakeholders. Theoria fully managed all the suppliers and aspects of the event: the technology service, the catering, the guest registration software, the stage graphics, to name a few. We particularly appreciated the ability to keep the entire team constantly updated and the precision and professionalism with which the team interfaced with clients and suppliers, reassuring even the most restless minds.
Silvia Molinari
Communication & Event Manager, Digit'Ed
Theoria supported us in organising our first corporate event with a b2b target audience. The agency stood out for the extreme helpfulness, professionalism and flexibility shown by its people. Always available for updates and constantly on the ball.
Valeria Martinetti
Programme Manager, The Doers company of the Digital Magics Group
We started working with Theoria in 2023, entrusting the agency first with media relations activities and then with the organisation of several events across the country. We immediately noticed their great experience in managing the inevitable critical issues and appreciated their flexibility, which allowed us to achieve all our goals.
Alessandra Dorno
Marketing Manager, ENTANDO
We entrusted Theoria with the conception and organisation of an event aimed at presenting our reality. We appreciated not only the creative proposal but also the possibility of being able to use the agency's location, an important element in the perspective of organisational simplification. Theoria also handled the communication of the event to the press, confirming itself as the best partner for the turnkey management of a project.
Jessica Cambou
Global PR Manager, HOMEEXCHANGE
As a client of Theoria, we are extremely satisfied with our collaboration and the work they’ve delivered. Their creativity is truly impressive, consistently bringing fresh and innovative ideas to the table. They exhibit remarkable flexibility, adapting seamlessly to our evolving needs and ensuring that our projects run smoothly. Theoria’s proactivity is another standout quality; they anticipate challenges and opportunities, providing us with valuable insights and solutions before we even ask. Additionally, their high level of motivation is evident in their dedication and the exceptional quality of their work. Working with Theoria is a pleasure, and we look forward to continuing our successful collaboration.
They have chosen us


They have chosen us



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