January 19 – February 3, 2024
Monday to Friday from 3:00 PM to 7:00 PM

With the exhibition Ombre Alchemiche by Dario Binetti the agency continues its commitment to presenting art in workplaces under the umbrella of the Artheoria project.

"The Artheoria project is inspired by the idea of offering art in a location, our offices, that differs from traditional venues dedicated to art. We firmly believe that 'contamination' with worlds outside of business can spark ideas and inspiration to apply in our work. Moreover, we also believe that 'beauty' helps us live better, both inside and outside the office," explained Giancarlo Zorzetto, partner at Theoria.

Following the success of exhibitions held at London’s OXO Tower and Venice’s Palazzo Zaguri, Ombre Alchemiche, a new exhibition by Dario Binetti curated by Professor Tiziana Fuligna, arrives in Milan. The exhibition features critical texts by Luciana Apicella and Nicola De Matteo, along with the curator’s own commentary.

Around twenty photographic works will be on display, printed on a special canvas treated with acrylic varnishes and gesso primer. The photographic printing process employs powder jet technology, later polymerized with UV rays.

The exhibited images, created in collaboration with the ResExtensa dance company led by choreographer Elisa Barucchieri, were captured in an ancient convent from 1704 built by Dominican friars who resided there until 1809 in Giovinazzo, a town north of Bari. This historical building later became the Regio Ospizio Ferdinando I and in subsequent decades housed foundlings, children of war orphans, and children from large families.

Curator Tiziana Fuligna explains: "The artist immerses himself in the genius loci, listens to it, senses its voice, and delivers his narrative, which no longer consists of history or memory. The dancers move freely within the space of the artwork, dancing without a story, gazing at us motionless—they become substance, wall, mirror, vault, shadow. And we, along with them, are catapulted into the inner space of the artwork, which defies naming."