the goal
The client had just launched its token devices for secure home banking access and wanted to promote the solution to both banks and consumers.
A pan-European awareness campaign against online fraud was chosen as the approach.
The
Project
The campaign included the creation of a dedicated microsite and blog, followed by a 10-day media teaser and media campaign. Theoria handled the development of the concept, campaign execution, coordination of four European agencies, and involvement of the Postal Police and several Italian universities.
