
the goal
Concept and organization of the exhibition, along with press office management

results
The event garnered over 80 features in lifestyle, local, and industry publications
The
Project
In collaboration with Rai Teche and FICTS – Fédération Internationale Cinéma Télévision Sportifs, Theoria organized the photographic exhibition *125 Years (+1) of Games* at The Warehouse in Milan. The exhibition celebrated the men and women behind the champions, the beauty and joy of athletic performance throughout Olympic history, and the emotions of the Olympic dream through photos of the Tokyo Games by renowned sports photographer Giancarlo Colombo.
