The goal was to present its rebranding and new positioning to its target audience – media centers and end users.

Strategy: Theoria implemented a mix of actions, primarily organizing the official launch event, complemented by PR & Media Relations and Influencer Marketing activities, amplifying the event's reach.

Results: Over 40 guests, including influencers, journalists, and media centers, participated in exclusive experiences designed around the concept of "rediscovering wellness through your inner child" for a networking moment in perfect POP health & kidulting style. Influencers’ stories generated over 90,000 impressions in total.