The goal
An opening event like no other! A flash mob and a photography exhibition set the tone for an evening entirely themed around a "construction site in progress" to celebrate the opening of our new location, TheWarehouse, in Milan.
The
Project
Event concept and organization were managed for the agency.
Theoria handled: creation of the event's coordinated branding and its application across various materials; logistics and organizational management; setups (from concept development to the production of all components); spectacle design, catering, and audio/video/lighting direction.
