the goal
Creating an event that would attract attention and generate media visibility, engaging those interested in health, wellness, and healthy sports practices, while combining walking with a sustainable lifestyle and mobility. A multi-sponsor event aimed at showcasing brands in the Health sector, such as the Istituto Auxologico of Milan, the major sponsor of the first edition.
results
Over 150 articles were published in just two months for the inaugural event.
The
project
The event was conceived and promoted in collaboration with Partner CSportMarketing. Theoria managed both the launch edition and the second installment of Walking Day, a non-competitive walk held in Milan under the patronage of the Municipality of Milan and the Lombardy Region.
Activity: we promoted the event at both national and local levels, with a focus on highlighting the benefits of physical activity.
