
The goal
Organization of the digital edition of the 5th Fabriano Drawing Festival at the Castello Sforzesco in Milan and management of the advertising campaign on Instagram and Facebook.
The
Project
Fabriano brought together a group of artists to showcase and share how drawing can help overcome barriers and constraints, allowing individuals to experience freedom through creativity. The event was enriched by the charm and vibrant colors of characters created by Guido Scarabottolo.
Alongside the traditional Festival, Fabriano organized, for the first time, a series of live-streamed workshops and labs.
Theoria managed the overall organization of the Digital Edition of the Drawing Festival (logistics, dedicated event website, audio/video/lighting direction) as well as the planning and management of the advertising campaign on Facebook and Instagram.
