
The goal
Maintain brand awareness, increase authority with the target audience and create valuable link building with an influencer marketing campaign to support the brand.
The
Project
Realisation of a communication campaign in cooperation with Imenjane and her community of over 341,000 followers.
The well-known influencer launched a survey on her Instagram account created with special Instagram stories to investigate the degree of awareness regarding aspects of financing for the purchase of a vehicle.
Thanks to the interactions of around 30,000 followers who suggested aspects to be explored and deepened, a guide to car financing was produced, which can be downloaded free of charge on the site and promoted through the social channels of Imenjane and automobile.it and the traditional media.
