
the goal
Concept and organization of the two editions of Italy's main conference & expo event dedicated to the Data Driven Economy, attended by over 6,000 people in total.
The
project
A day dedicated to the future, filled with inspirational talks, workshops, and demos. Over 1,600 people attended the first edition of Cerved Next, and more than 2,000 attended the second edition. Topics of the event included big data, AI, fintech, credit management, blockchain, customer centricity, and digital marketing, with talks from renowned international speakers.
Theoria was responsible for: logistical and organizational management; speaker engagement, including international ones; setups (from concept development to the production of all components); staging, entertainment; and audio/video/lighting direction.
The first edition of Cerved Next won the Mediastars award in the "Promotions-Events" category, while the second edition won the Media Key "Press Outdoor & Promotion Key Award" in the "B2B Events" category.
