To celebrate the anniversary of the iconic Paper Box, Fedrigoni chose to host the in-person exhibition at the Fabriano Boutique. Six international designers were selected to reinterpret the box and create a unique limited edition.

Theoria oversaw the production and creation of video materials to support both the digital and physical events, filming at the designers’ studios in Turin, Amsterdam, Shanghai, and Valencia, as well as managing the overall organization.

Every detail was carefully curated to make the Paper Box Experience Black Canvas Edition unforgettable: elegant yet playful food & beverage tailored to each artist's origin, a custom playlist created by a DJ who entertained guests during the evening, and an exhibition designed to deliver a surprise effect.