the goal
The Disaronno Velvet brand by Illva Saronno chose Theoria to organize the launch aperitivo—and subsequent editions—of the summer’s iconic cocktail, targeted at journalists and influencers.
Results
SUMMER PARTY TOTAL WHITE | FORTE DEI MARMI
20 influencers, 5 journalists, 16 posts with brand tags and mentions, and 178 IG stories were the key results of the event
MILAN & SORRENTO
37 influencers, 6 journalists, 24 posts with brand tags and mentions, and 247 IG stories were the highlights of these events
The
Project
For the occasion, Theoria managed the organization and communication, creating a total white setting on the beach and poolside during the golden hour. The result was a perfect frozen atmosphere in true New Dolce Vita style.
The cocktail’s refreshing allure, a vertical photo booth with a beach backdrop, and a DJ set accompanied the guests throughout the evening. Between sharing content, they captured the soul of the event: the Velvet Batiba cocktail.
