the goal 

Organisation of a customer and partner event and interviews of company spokesmen with the press

The
Project

Theoria organized the AI-Native NOW event for Juniper Networks in the stunning setting of the Hotel Principe di Savoia in Milan. The event, which gathered over 150 participants, served as an opportunity to showcase the company’s latest innovations and explore the relationship between artificial intelligence and networks.

Throughout the day, panels and talks featured numerous experts from various fields. In this context, Theoria also managed media relations: Juniper representatives had the chance to meet with five journalists from leading industry publications for exclusive interviews. These discussions highlighted Juniper's 30-year history and recent advancements, underscoring the company’s ongoing commitment to helping businesses and operators deliver high-quality networking experiences.

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