the goal
Concept and organization of the event, press office management, and engagement with journalists and influencers
Results
The event saw the participation of 9 journalists and 2 influencers, resulting in over 26 features in key media outlets
The
Project
Set in the enchanting atmosphere of Fioraio Bianchi Caffè, a hidden gem in one of Milan's most artistic and eclectic neighborhoods, Theoria curated the press event for the exclusive launch of the new Unicum Riserva on the Italian market. The product is the result of a unique production process that blends tradition and innovation.
