The goal
Vigilius is an eco-sustainable resort located near Lana, in South Tyrol. The property sits at an altitude of 1500 meters and can only be reached by cable car. Surrounded by the silence and peace of the mountains... along with the pleasures of two refined restaurants and a spa with a spectacular view of the woods. The goal is to increase the number of Italian guests and promote the resort's food and wine offerings.
The
Project
We built a strong positioning for the resort around the concept of "luxury of simplicity," starting from the strengths of the property: the spa, the gastronomic offering, and the sporting activities. We introduced the resort to the most important lifestyle and travel journalists. We focused on storytelling, which also helped us reach significant influencers. We engaged with local organizations and institutions to communicate synergistically.
