the goal
Supporting Meta in highlighting its commitment to fostering responsible platform use among teenagers
Results
Amplification across major national media outlets resulted in approximately 60 articles, including 4 news agencies, 6 newspapers, 6 consumer publications, 1 radio segment, 2 TV appearances, and 7 dedicated interviews
The
Project
“Genitori Connessi” is a multichannel campaign designed and executed by Theoria for Meta, aimed at raising awareness among adults about the responsible use of social media by adolescents.
Strategy: Engagement of 13 ambassadors—including psychologists, educators, teachers, creators, and comedians—all united by their role as parents. These ambassadors shared educational content primarily targeted at parents of teenage children.
